| How to Analyze, Compare and Control the Figures that Drive Company's Values? | |
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Business ratios are the guiding stars for management of enterprises; they provide their targets and standards. They are helpful to managers in directing them towards the most beneficial long-term strategies as well as towards effective short-term decision making. The most important ratios are those that are financially based. The manager will, of course, understand that the financial numbers are only a reflection of what is actually happening and that it is the reality not the ratios that must be managed. They are helpful to managers in directing them towards the most beneficial long-term strategies as well as towards effective short-term decision making. The most important ratios are those that are financially based. The manager will, of course, understand that the financial numbers are only a reflection of what is actually happening and that it is the reality not the ratios that must be managed. |
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