| How to Plan Marketing Research Strategy | |
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This course is specially designed for marketing professionals, entrepreneur and business people who would like to learn how to conduct a marketing research. Marketing research is important in order for the marketer to understand the current market and plan for the strategic plans. This module is started by introducing types of marketing research, formulating problem statements, hypothesis, literature review, formulating research instruments, statistic analysis and dissemination of information for marketing plans. The research skills learn in this module is suitable for you to further your studies in higher education. |
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