| Fire Your Consultant and Become Branding Management Consultant | |
 Click on the image to enlarge |
This course is specially designed for CEO, business owners, business consultant, franchise consultant, franchisors and franchisees, marketers, human resource managers and anyone who would like to venture to the area of branding. Brand is a strategic asset that is the key to long-term performance and should be so managed. This seminar helps to explain what brand equity is and how it contributes value. A brand equity structure was developed that included the four dimensions of awareness, perceived quality, loyalty and association. This seminar also discussed the role of the brand name and its symbols, explored issues surrounding brand extension decisions, and reviewed global brand strategies. |
© Yale Consultancy Sdn Bhd 2010. All Rights Reserved.