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This course is specially designed for marketing professionals, entrepreneur and business people who would like to learn the concept of marketing mix. There are two main sessions in this module. The first part is the background to the communication process and the second part is the marketing tools. Integration of marketing communication tools are introduced including selling and sales management, advertising, direct marketing, publicity and public relationships, sponsorships, exhibitions, packaging, e-marketing and others. New concept of marketing communication is introduced to students to enhance their skills in workplace. |
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