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| Fire Your Consultant and Become Expert on Managing Customer Relationships |
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This course is specially designed for marketing professionals, entrepreneur and business people who would like to learn the area of customer relationship. In this module, it begins with background and history, move through an overview of relationship theory, outline the Identity-Differentiate Interact-Customize framework, and then address metrics, data management, customer management and company organisation, channel issues, and the store of the future. This module is indirectly helping the organisation to increase sales of through customer relationships.
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