Branding Through E-Marketing

eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

Date: 25 & 26 May 2010

Venue: Amber Business Plaza

Time: 9.00am-5.00pm

Course Content

Day 1

• Introduction to e-Marketing
• eMarketing: a brief overview
• 7 Cs of Website Design
• eMarketing - Internal Audits
• eMarketing - Situation Analysis
• eMarketing - Competitor Research
• eMarketing Mix

Day 2

• eMarketing Product
• eMarketing Price
• eMarketing Place or Channel
• eMarketing branding I
• eMarketing branding II

Objectives

• Keep you at the leading edge with new knowledge and skills in Internet Marketing.
• Help you to build on your professional development and increase job security in a rapidly changing world of e-business.
• Help you to extend your marketing knowledge to identify new business opportunities.
• Learn how to create an Internet Marketing Plan.
• Provide you with a recognized marketing qualification in e-marketing through the world's largest organization of marketing professionals.

Who Should Attend?

Web Designer, Web Development, IT Networking professional, IT Professional, Marketers, CEO, Entrepreneur, Business Consultant, Students, Or anyone who want to enhance their skills web designing and web development.

Methodology

This course is highly interactive, inspiring and packed with fun. It consists of a lively mix of group work, discussions on case studies, and practical examples.

Price: RM 850/ pax

Download Our Prospectus!