Marketing Ninja

This event is organized by Institute of Marketing Malaysia (IMM).



Price: RM1200 per participant

* SMIs/SMEs to pay 20% of course fee – RM240

* A Certificate of Attendance will be awarded by IMM to all participants.



Date : 27 & 28 April 2010 (Tuesday & Wednesday)

Time : 9.00 am – 5.00 pm

Venue : The Legend Hotel, Kuala Lumpur

Course Content

DAY 1

• Session 1: Preparation before the battle
• Session 2: The forgotten Marketing Scripts
• Session 3: How to “wow: your customers: Integration of strategies and environment.
• Session 4: Feeding and Fishing your customers
• Session 5: Apply Tai Chi as your marketing Tools: Comparison with Traditional Marketing School

DAY 2

• Session 6: Create marketing Tools for yourselves
• Session 7: Why worry? Take a Break
• Session 8: F & B Marketing
• Session 9: Marketing Through Corporate Social Responsibility
• Session 10: Marketing Digitization? What is it?

Trainer Profile

Dr Leow Chee Seng, an endeared director of multiple companies, Dr. Leow is also a very well-acknowledged consultant. Over the past 10 years, Dr. Leow has been involved in tutoring, research, lecturing, management, consulting, marketing for several organisations around the globe. Dr Leow possesses several professional qualifications and memberships. He owns a Certificate in Quantitative Research Method (US) and a Certificate of Corporate Director’s Training Programme. He is also a Certified Stress Management consultant (USA) and Certified E-Commerce Professional.His academic qualifications include Master of Business Administration from Malaysia Graduate School of Management, UPM, Doctor of Business Administration (Belgium). He has been a lecturer, consultant and trainer of numerous institutions of higher learning in Malaysia. His specialize area of research includes human attitude and behaviour, management, marketing and various types of consultancy.

Dr Leow was the consultant and trainer for Health Department, City Hall Kuala Lumpur (DBKL). During his tenure with DBKL, he was involved in “Kualiti Mutu Kerja”, KMK, ISO 9002, customer satisfaction, Cost Benefit Analysis, Health Promotion and Intervention programmes.

Currently, he is the program director of Green International Academy. He supervises master and doctorate students in the marketing area. Dr Leow is a member of the Malaysian Institute of Management, a MIM Certified Professional Trainer (MIM-CPT), the member of the International Association of Counselors and Therapist (IACT). Besides, he is a member of MIHRM, and a certified advance Human Resource Practitioner (Consultant). He is also a member and trainer of the Institute of Marketing Malaysia (IMM).

Objective

Understanding the concept of marketing strategies.
Exposure on innovative methods to plan for successful marketing strategies.

Course Outcome

This workshop provides promotional ideas and programs for your business, based on the guiding principle that everything you need in order to grow your business is within your four walls and your neighborhood. Hence, this seminar trains you to produce a successful marketing plan before starting promotional activities.

Methodology

This highly interactive program will use case studies, exercises and group work and discussions, which will be supplemented with lectures and worksheets. It will include presentations, role-plays and practical sessions to engage the participants and boost their internalization of these skills.

Who Should Attend?

• CEO
• Business Consultants
• Academician
• Marketers
• Business Owners
• Anyone interested in marketing

Download our prospectus!